The TQM Quality Management Company Ltd.

by Woo Yan Fan, Stella.Thesis (M.B.A.)--Chinese University of Hong Kong, 1994.Includes bibliographical references (leaves [36-37, 3rd gp.]).executive summary --- p.iitable of contents --- p.viiiChapterChapter I. --- environment of business --- p.1Background --- p.1Change in Construction Industry in the PRC Context --- p.2Quality Management in Hong Kong --- p.4Quality Awareness Campaign in the Construction Industry --- p.4Quality Management in the Public Sector --- p.5Business Opportunity in Quality Management in the PRC --- p.6Chapter ii. --- quality assurance - confidence to the purchaser --- p.7Definition --- p.7"Service Concept of the TQM Quality Management Co., Ltd" --- p.7Implementation of Quality Assurance Management --- p.8Benefits of a Fee-based Quality Assurance Sytem --- p.10Chapter iii. --- market reserach --- p.11Analysis of Quality Management in the PRC Context --- p.11Current Quality Problems --- p.11Underlying Reasons for Quality Problems --- p.12Implementation of Quality Assurance in China's Construction Industry --- p.12Difficulties in Applying Quality Assurance in China's Construction Industry --- p.14Strategy for Implementating Total Quality --- p.15Product Profile --- p.16Market Profile --- p.21"Shanghai""" --- p.22Beijing --- p.26Guangzhou --- p.28Market Potential --- p.28Customers' Profile --- p.32New World Development --- p.32Henderson China --- p.33Other Major Players --- p.35Competitors' Profile --- p.35Direct Competitors --- p.35Indirect Competitors --- p.35Chapter iv. --- target market --- p.37Chapter v. --- marketing strategy --- p.39Marketing Objectives --- p.39Customer Acquisition --- p.39Break Even in the First Year --- p.40Mission --- p.40Growth --- p.40Marketing Plan --- p.41Product --- p.42Product Objectives --- p.42Product Strategy --- p.43Promotion --- p.44Promotion Objectives --- p.44Promotion Strategy --- p.45Pricing --- p.45Pricing Objectives --- p.45Pricing Strategy --- p.46Growth --- p.47Growth Objectives --- p.47Growth Strategy --- p.48Human Resources --- p.48Human Resources Objectives --- p.48Human Resources Strategy --- p.49Chapter vi. --- management team --- p.50Leadership and Organisation --- p.50"Founders of the TQM Quality Management Co., Ltd" --- p.50Other Staff and Associates --- p.51Chapter vii. --- financial aspects --- p.52appendicesChapter 1. --- SHANGHAI - PUDONG NEW DEVELOPMENT AREA --- p.A-lChapter 2. --- SHANGHAI - INFRASTRUCTURE DEVELOPMENT --- p.A-2INFRASTRUCTURE PLAN --- p.A-3INFRASTRUCTURE TABLE --- p.A-4Chapter 3. --- HONG KONG CONSORTIA ENTHUSIASTIC OVER SHANGHAI PROPERTY --- p.A-6Chapter 4. --- LOCAL QUALITY MANAGEMENT CONTRACT IN THE PRC --- p.A-9Chapter 5. --- CHINESE CITIES KEY REAL ESTATE FACTS AND FIGURES --- p.A-29bibliography. --- p.B-