Localization of the foreign media capital in the Chinese film industry: a case study of Crazy Stone.

He, Mali.Thesis (M.Phil.)--Chinese University of Hong Kong, 2007.Includes bibliographical references (leaves 104-112).Abstracts in English and Chinese.Abstract (English version) --- p.iAbstract (Chinese version) --- p.iiiAcknowledgement --- p.vTable of Contents --- p.viiList of Tables --- p.ixList of Figures --- p.xChapter Chapter 1. --- Local Media Industry in the Global Context --- p.1Chapter 1.1 --- Introduction --- p.1Chapter 1.2 --- The Issues of Globalization --- p.5Chapter 1.3 --- Cultural Industries: Political Economy in Practice --- p.12Chapter 1.4 --- Hollywood Reacquainted --- p.14Chapter Chapter 2. --- Industrial Reforms and the Current Development of the Chinese Film Industry --- p.18Chapter 2.1 --- Trajectory of the Chinese Film Industrial Reforms --- p.18Chapter 2.11 --- The Internal Industrial Reform --- p.20Chapter 2.12 --- The Reforms on External Policy --- p.22Chapter 2.13 --- Closer Economic Partnership Agreement (CEPA) --- p.26Chapter 2.14 --- Consequences of and Implications for the Chinese Film Industrial Reforms --- p.29Chapter 2.2 --- A Glance at the Current Development and Dilemma in the Chinese Film Industry --- p.31Chapter Chapter 3. --- Research Questions and Methodology --- p.39Chapter 3.1 --- Analytical Framework --- p.39Chapter 3.2 --- Research Questions --- p.42Chapter 3.3 --- Methodology --- p.43Chapter Chapter 4. --- The Analysis of Localization of the Foreign Media Capital in Crazy Stone --- p.48Chapter 4.1 --- Trajectory of Warner Bros. Entering Mainland China Market --- p.49Chapter 4.2 --- Investment Mode of Crazy Stone --- p.53Chapter 4.3 --- Successful Strategies Contributing to the Success of Crazy Stone --- p.60Chapter 4.3.1 --- Localization of the Creative --- p.60Chapter 4.3.2 --- Localization of the Content --- p.65Chapter 4.33 --- Localization of the Economic --- p.74Chapter 4.34 --- Localization of Marketing Strategies --- p.80Chapter 4.35 --- Success of Crazy Stone --- p.87Chapter Chapter 5. --- Conclusion and Discussion --- p.89Chapter 5.1 --- Localization as Prerequisites --- p.89Chapter 5.2 --- "Localization, Regionalization and Globalization一A Chinese-specific Possible Film Development Model" --- p.92Chapter 5.3 --- Implications for the Chinese Film Industry --- p.96Chapter 5.4 --- Limitation and Discussion --- p.100Notes --- p.104References --- p.108Appendices --- p.114Appendix 1 --- p.114Appendix 2 --- p.115Appendix 3 --- p.11