The effect of construal fit on consumers' evaluative judgments.

Wong, Yee Na.Thesis (M.Phil.)--Chinese University of Hong Kong, 2009.Includes bibliographical references (leaves 70-77).Abstract and appendix also in Chinese.Abstract (English) --- p.iAbstract (Chinese) --- p.iiAcknowledgment --- p.iiiTable of Contents --- p.ivList of Tables --- p.viList of Figures --- p.viiINTRODUCTION --- p.1THEORETICAL BACKGROUND --- p.2Psychological Distance as Determinant of Basis for Evaluations --- p.2Feelings as Information --- p.8Construal Fit Effect and Consumers' Evaluations --- p.14When Feeling Right is Called into Question --- p.20OVERVIEW OF STUDIES --- p.23STUDY 1 --- p.25Pretest: Stimuli Development --- p.25Method --- p.25Results and Discussion --- p.27Main Study --- p.27Method --- p.27Results and Discussion --- p.29STUDY 2 --- p.34Pretest: Stimuli Development --- p.34Method --- p.34Results and Discussion --- p.35Main Study --- p.36Method --- p.36Results and Discussion --- p.38STUDY 3 --- p.4SPretest: Stimuli Development --- p.46Method --- p.46Results and Discussion --- p.47Main Study --- p.48Method --- p.48Results and Discussion --- p.51GENERAL DISCUSSION --- p.59Construal Fit and Psychological Distance --- p.61Construal Fit and Persuasion --- p.62Managerial Contributions --- p.64Limitations and Future Research --- p.65CONCLUSION --- p.69REFERENCES --- p.70APPENDIX --- p.7