LPG depot investment at coastal area of the PRC.

by Wong Yuk, Nat.Thesis (M.B.A.)--Chinese University of Hong Kong, 1992.Includes bibliographical references (leaves 51-53).Chapter CHAPTER I --- INTRODUCTION --- p.1Chapter CHAPTER II --- OBJECTIVE --- p.5Chapter CHPATER III --- SCOPE AND METHODOLOGY --- p.7Chapter CHPATER IV --- GENERAL INFORMATION --- p.9Chapter CHAPTER V --- MARKET PROFILE --- p.12Chapter CHPATER VI --- PRODUCT PROFILE --- p.17Physical Properties --- p.17Modes of Storage and Delivery --- p.17Importance of Quality --- p.19Package of Product --- p.20Chapter CHAPTER VII --- COMPETITION PROFILE --- p.21Potential Entrance and Substitutes --- p.21Suppliers and Buyers --- p.22Industry Competitors --- p.23Imported Gas Marketers --- p.24Local Gas Suppliers --- p.27Chapter CHAPTER VIII --- TARGET MARKETS --- p.30Chapter CHAPTER IX --- SWOT ANALYSIS --- p.31Strengths --- p.31Weaknesses --- p.32Opportunities --- p.33Threats/Limitations --- p.35Chapter CHAPTER X --- MARKETING AND PROMOTION STRATEGIES --- p.37Efficiency in Heating --- p.37Bottle Deposit System --- p.38Product Differentiation --- p.39Contract with Industrial Customers --- p.41Chapter CHAPTER XI --- REALIZABLE VOLUME AND FINANCIAL EVALUATION --- p.43Chapter CHAPTER XII --- CONCLUSION AND RECOMMENDATION --- p.46BIBLIOGRAPHY --- p.5