Could recruitment advertising promote company image?.

by Mok Chun-hong.Thesis (M.B.A.)--Chinese University of Hong Kong, 1993.Includes bibliographical references (leaves 37-38).ABSTRACT --- p.iiTABLE OF CONTENTS --- p.iiiLIST OF TABLES --- p.ivACKNOWLEDGEMENT --- p.vChapterChapter I. --- INTRODUCTION --- p.1Literature Review --- p.2Chapter II. --- METHODOLOGY --- p.9Manipulation: The Advertisements --- p.9Subjects and Procedures --- p.10Company Image --- p.11Chapter III. --- RESULTS --- p.14Chapter IV. --- DISCUSSION --- p.19Chapter V. --- LIMITATIONS --- p.27Chapter VI. --- CONCLUSION --- p.30APPENDIX --- p.32BIBLIOGRAPHY --- p.3