Locational analysis and distribution strategy for a local retail bank.

by Lam Chun Wah, Lo Kar Ming, Alen.Thesis (M.B.A.)--Chinese University of Hong Kong, 1999.Includes bibliographical references (leaves 81-82).INTRODUCTION --- p.3METHODOLOGY --- p.6Identify social-economic trends --- p.6Review of the banking industry --- p.7review Hong Kong local banks financial performance --- p.7Perform in-depth financial and locational analysis of the selected local bank and its distribution channels --- p.8Explore alternate product/service distribution channels --- p.8Determine consumer behavior towards different financial product/services and channels --- p.9Recommend future distribution channel strategy for this local bank --- p.9Predict competitor response to the recommended strategy --- p.9SOCIAL - ECONOMIC REVIEW --- p.10Population Demographics --- p.10Economic Indicators --- p.14REVIEW OF THE BANKING INDUSTRY --- p.19The Banking Industry of Hong Kong --- p.19The three-tier system --- p.19The Interest Rate Rules --- p.21The Hong Kong Monetary Authority --- p.21The Banking Industry Performance --- p.22The Banking Strategic Review --- p.28REVIEW ON HONG KONG LOCAL BANKS FINANCIAL PERFORMANCE --- p.31The Asset Size and Profit --- p.31Financial Performance --- p.33Correlation analysis on bank performance --- p.36LOCATIONAL ANALYSIS OF BRANCH DISTRIBUTION FOR THE WING HANG BANK --- p.40Company Background --- p.40The Branch Network --- p.41List of Wing Hang Bank Branches and Addresses --- p.42Hong Kong Insland --- p.42Kowloon --- p.42Financial Performance of Branches --- p.42Locational Analysis --- p.44Transaction Analysis --- p.47ALTERNATIVE PRODUCT/SERVICE DISTRIBUTION CHANNELS --- p.53Banking service industry --- p.53CONSUMER BEHAVIOR TOWARDS DIFFERENT FINANCIAL PRODUCT/SERVICE AND CHANNELS --- p.59General trends --- p.59RECOMMENDATION ON TO WING HANG BANK --- p.66Branch Network Size --- p.66Cost cutting --- p.68Combine functions and develop new products --- p.69Branch Image --- p.72Branch atmosphere --- p.72Branch contact --- p.73Use of Self Service Terminals --- p.75COMPETITOR RESPONSE --- p.76OVERALL COMMENTS --- p.79APPENDIX --- p.80BIBLIOGRAPHY --- p.8