Evaluation of various marketing aspects in selected sectors of the electronics industry.

by Teresa Pek-yun Wong.Thesis (M.B.A.)--Chinese University of Hong Kong, 1991.Bibliography: leaves 52-54.Chapter I. --- INTRODUCTION --- p.1General Overview --- p.2Problems Facing the Electronics Industry --- p.5Statement of Problem --- p.6Research Methodology --- p.7Chapter II. --- AN OVERVIEW OF EACH SECTOR --- p.9Audio Visual Industry --- p.9Computer Industry --- p.11Communication Equipments Industry --- p.12Electronic Toys Industry --- p.13Electronic Household Appliances --- p.14Chapter III. --- PRODUCTION --- p.16Audio Visual Industry --- p.16Computer Industry --- p.17Communication Equipments Industry --- p.17Electronic Toys Industry --- p.18Electronic Household Appliances --- p.18Chapter IV. --- BARRIER TO ENTRY --- p.19Capital Requirement --- p.19Audio Visual Industry --- p.20Computer Industry --- p.21Communication Equipments Industry --- p.21Electronic Toys Industry --- p.22Electronic Household Appliances --- p.22Government Regulations --- p.23Product Differentiation --- p.24Audio Visual Industry --- p.24Computer Industry --- p.24Communication Equipments Industry --- p.25Electronic Toys Industry --- p.25Electronic Household Appliances --- p.26Switching Cost --- p.26Economies of Scale --- p.27Chapter V. --- COMPETITION --- p.28Audio Visual Industry --- p.28Computer Industry --- p.29Communication Equipments Industry --- p.29Electronic Toys Industry --- p.29Electronic Household Appliances --- p.30Chapter VI. --- PROFIT MARGIN --- p.31Audio Visual Industry --- p.31Computer Industry --- p.32Communication Equipments Industry --- p.32Electronic Toys Industry --- p.33Electronic Household Appliances --- p.33Chapter VII. --- FUTURE TREND OF INDIVIDUAL INDUSTRY --- p.34Audio Visual Industry --- p.34Computer Industry --- p.35Communication Equipments Industry --- p.36Electronic Toys Industry --- p.36Electronic Household Appliances --- p.37Chapter VIII. --- PROBLEMS FACING INDIVIDUAL SECTORS OF THE ELECTRONICS INDUSTRY --- p.38Audio Visual Industry --- p.38Computer Industry --- p.39Communication Equipments Industry --- p.40Electronic Toys Industry --- p.40Electronic Household Appliances --- p.41Chapter IX. --- DISCUSSION --- p.42APPENDIX --- p.45BIBLIOGRAPHY --- p.5