Information processing systems in restaurants: a Hong Kong service industry story.

by Yeung Wing-wah Eric.Thesis (M.B.A.)--Chinese University of Hong Kong, 1994.Includes bibliographical references (leaves 66-67).Chapter CHAPTER ONE --- "BACKGROUND, STATEMENT OF THE PROBLEM AND METHODOLOGY" --- p.1Chapter 1.1 --- BACKGROUND --- p.1Chapter 1.1.1 --- FIVE VIEWS OF MARKETINGChapter 1.1.2 --- WHAT MAKES THE DIFFERENCE?Chapter 1.2 --- STATEMENT OF THE PROBLEM --- p.6Chapter 1.2.1 --- THE EMERGENCE OF INFORMATION SYSTEMS IN SERVICE INDUSTRIESChapter 1.2.2 --- MARKETING CHALLENGES IN THE RESTAURANT INDUSTRYChapter 1.3 --- METHODOLOGY --- p.12Chapter CHAPTER TWO --- RELATED LITERATURE --- p.14Chapter CHAPTER THREE --- RESTAURANTS: SOME HISTORY AND ASPECTS OF OPERATION --- p.19Chapter 3.1 --- THE ORIGINS AND DEVELOPMENT OF EATING PLACES --- p.19Chapter 3.2 --- THE OPERATIONAL ASPECTS OF RESTAURANTS --- p.20Chapter 3.2.1 --- THE SENSES AND FOOD ACCEPTANCEChapter 3.2.2 --- THE ENVIRONMENT AND THE SETTINGChapter 3.3 --- THE HUMAN FACTORS IN RESTAURANT --- p.24Chapter 3.4 --- TAKING THE ORDER --- p.25Chapter 3.5 --- BILLING --- p.26Chapter 3.6 --- THE ALLOCATION OF SPACE --- p.27Chapter 3.7 --- METHODS AND LEVELS OF SERVICE --- p.28Chapter 3.8 --- MAIN ASPECTS OF SUCCESSFUL RESTAURANT MARKETING --- p.30Chapter 3.8.1 --- PLANNING FURTHER AHEAD THAN ONE YEARChapter 3.8.2 --- MARKETING AND REDEFINING MARKETSChapter 3.8.3 --- PRICING STRATEGIESChapter CHAPTER FOUR --- INFORMATION TECHNOLOGY --- p.36Chapter 4.1 --- DEFINITION OF INFORMATION PROCESSING SYSTEMS --- p.36Chapter 4.2 --- DIFFERENT KINDS OF SYSTEMS --- p.37Chapter 4.2.1 --- OPERATIONAL LEVEL SYSTEMSChapter 4.2.2 --- KNOWLEDGE LEVEL SYSTEMSChapter 4.2.3 --- MANAGEMENT LEVEL SYSTEMSChapter 4.2.3.1 --- MANAGEMENT INFORMATION SYSTEMSChapter 4.2.3.2 --- DECISION SUPPORT SYSTEMSChapter 4.2.4 --- STRATEGIC LEVEL SYSTEMSChapter 4.3 --- MANAGEMENT INFORMATION - MARKETING ASPECTS --- p.43Chapter 4.3.1 --- NEEDS OF INFORMATION PROCESSING SYSTEMSChapter 4.3.2 --- MARKETING INFORMATION CHECK LISTChapter 4.4 --- INFORMATION PROCESSING SYSTEMS --- p.47Chapter 4.4.1 --- INFORMATION PROCESSING SYSTEMS IN MODERN COMMERCIAL ORGANISATIONSChapter 4.4.2 --- INFORMATION PROCESSING SYSTEMS IN OTHER ORGANISATIONSChapter CHAPTER FIVE --- CASES IN RESTAURANTS: A HONG KONG STORY --- p.51Chapter 5.1 --- CLASSICAL RESTAURANTS --- p.51Chapter 5.2 --- FAST FOOD RESTAURANTS --- p.56Chapter 5.3 --- SMALL FOOD STALLS --- p.59Chapter CHAPTER SIX --- SUMMARY AND IMPLICATIONS --- p.62Chapter CHAPTER SEVEN --- BIBLIOGRAPHY --- p.66Chapter CHAPTER EIGHT --- APPENDICES --- p.6