A strategy analysis for Media-Go Engineering Limited.

by Cho Yiu-sun.Thesis (M.B.A.)--Chinese University of Hong Kong, 1994.Includes bibliographical references (leaves 98-101).ABSTRACT --- p.iiTABLE OF CONTENT --- p.viLIST OF EXHIBIT --- p.ixChapterChapter 1. --- INTRODUCTION AND METHODOLOGYIntroduction --- p.1Purpose and Planning Horizon --- p.2Names --- p.3Methodology --- p.3Sources of Information --- p.4Strategic Planning Model --- p.5Strategic Objectives and Plans --- p.11Chapter 2. --- HISTORY AND MISSIONHistory --- p.14Historic Strategies --- p.15The Mission --- p.17Chapter 3. --- PRODUCT SYSTEM AND INDUSTRYDefine Industry --- p.21Position of MEL in Industry --- p.22Product Systems --- p.25Research and Development --- p.33Chapter 4. --- ORGANISATIONMintzburg Model --- p.35Sales office and Workshop --- p.37Organisation Chart --- p.38Chapter 5. --- MARKETS AND MACROENVIRONMENTReview of Performance --- p.39Analysis --- p.43Market Potential --- p.44Macroenvironment --- p.45Chapter 6. --- COMPETITIVE ENVIRONMENTMajor Players --- p.52Analysis by Porter Format --- p.55Chapter 7. --- "STRENGTHS, WEAKNESSES, OPPORTUNITIES AND THREATS"Strengths --- p.64Weaknesses --- p.66Opportunities --- p.68Threats --- p.72Chapter 8. --- STRATEGIC OBJECTIVES AND PLANSStrategic Objectives --- p.74Strategic Plans --- p.77Chapter 9. --- CONCLUSIONGeneral --- p.92Environment --- p.83Strategies --- p.84Necessity to change --- p.96BIBLIOGRAPHY --- p.88AppendixChapter 1. --- HISTORY OF MEDIA-GO ENGINEERING LIMITED --- p.A1/1Chapter 2. --- MAJOR TECHNICAL DEVELOPMENTS --- p.A2/1Chapter 3. --- THREAT OF PROPRIETARY PRODUCTS AND PICTURETEL --- p.A3/1Chapter 4. --- WORKSHOP AT CHAKUOLING --- p.A4/1Chapter 5. --- PROJECTS LIST AND EXPENSES ANALYSIS --- p.A5/