Female role orientation of Chinese women: conceptualization and scale measurement.

Lam Wang.Thesis (M.Phil.)--Chinese University of Hong Kong, 2004.Includes bibliographical references (leaves 119-126).Abstracts in English and Chinese.ABSTRACT (ENGLISH) --- p.iABSTRACT (CHINESE) --- p.ivTABLE OF CONTENTS --- p.vLIST OF TABLES --- p.viiLIST OF FIGURES --- p.ixChapter CHAPTER ONE --- INTRODUCTION --- p.1Chapter 1.1 --- Background --- p.1Chapter 1.2 --- Research Objectives --- p.4Chapter 1.3 --- Significant --- p.5Chapter 1.4 --- Outline --- p.6Chapter CHAPTER TWO --- BACKGROUND AND LITERATURE REVIEW --- p.8Chapter 2.1 --- Literature from Psychology --- p.8Chapter 2.1.1 --- The conceptual issues of feminism --- p.8Chapter 2.1.2 --- The measurement issues of feminism --- p.10Chapter 2.2 --- Literature from Marketing --- p.15Chapter 2.3 --- The Changing Roles of Women in China --- p.19Chapter CHAPTER THREE --- CONCEPTUALIZING FEMALE ROLE ORIENTATTION --- p.23Chapter 3.1 --- Defining Female Role Orientation --- p.23Chapter 3.2 --- The Components of the Female Role Orientation --- p.24Chapter 3.2.1 --- Wifehood orientation --- p.26Chapter 3.2.2 --- Motherhood orientation --- p.27Chapter 3.2.3 --- Career orientation --- p.28Chapter 3.2.4 --- Society orientation --- p.29Chapter 3.2.5 --- Appearance orientation --- p.29Chapter 3.2.6 --- Love orientation --- p.31Chapter CHAPTER FOUR --- RESEARCH METHODOLOGY --- p.33Chapter 4.1 --- Overview --- p.33Chapter 4.2 --- Study 1: Item Generation and Refinement --- p.35Chapter 4.3 --- Study 2: Instrument Pretests --- p.36Chapter 4.3.1 --- Pretest 1: Item reduction and reliability testing --- p.36Chapter 4.3.2 --- Pretest 2: Further refinement for scale items --- p.37Chapter 4.4 --- Study 3: Reliability and Validity Assessment --- p.41Chapter 4.4.1 --- Sample and data collection --- p.41Chapter 4.4.2 --- Dimensionality assessment --- p.43Chapter 4.4.3 --- Item analysis and reliability assessment --- p.51Chapter 4.4.4 --- Validity assessment --- p.51Chapter 4.4.4.1 --- Convergent validity --- p.51Chapter 4.4.4.2 --- Discriminant validity --- p.55Chapter 4.4.4.3 --- Nomological validity --- p.57Chapter 4.5 --- Sutdy 4: Assessment of Scale Generalizability --- p.65Chapter 4.5.1 --- Sample and data collection --- p.65Chapter 4.5.2 --- Factor structure comparison --- p.70Chapter 4.5.3 --- Comparison of reliability and validity across samples --- p.77Chapter 4.5.3.1 --- Scale reliability --- p.77Chapter 4.5.3.2 --- Convergent validity --- p.78Chapter 4.5.3.3 --- Discriminant validity --- p.83Chapter 4.5.3.4 --- Nomological validity --- p.85Chapter 4.6 --- Additional Analysis --- p.91Chapter 4.6.1 --- Comparing Arnott's Feminism Scale with FRO in Four Cities of PRC --- p.91Chapter CHAPTER FIVE --- RESULT AND DISCUSSION --- p.104Chapter 5.1 --- Discussion of Findings --- p.104Chapter 5.2 --- Contributions --- p.106Chapter 5.3 --- Limitations and Directions for Future Research --- p.111APPENDICESChapter APPENDIX I. --- QUESTIONAIRE --- p.113Chapter APPENDIX II. --- FRO SCALE ITEMS (AFTER REFINEMENT) --- p.117Chapter APPENDIX III. --- CHINESE VERSION OF ARNOTT'S FEMINISM SCALE --- p.118REFERRENCES --- p.11