Media priming: the influence of affect and cognition on subsequent evaluation of political leaders.

by Siu Luen-wun, Wanda.Thesis (M.Phil.)--Chinese University of Hong Kong, 1996.Includes bibliographical references (leaves 91-100).Chapter I --- Introduction --- p.1-3Chapter II --- Literature Review --- p.4-43Chapter 2.1 --- Cognitive Priming theory --- p.4-10Chapter 2.2 --- The Spreading-Activation Network model --- p.11-12Chapter 2.3. --- The Semantic Network Theory --- p.13-16Chapter 2.4 --- Cognitive Priming and the mass media --- p.16-20Chapter 2.5 --- Links with Emotion --- p.21-34Affect and mental Network theory --- p.24Positive and Negative Asymmetry --- p.24-25Affect and Memory --- p.25-27Affect and Learning --- p.27-29Affect and Information Processing --- p.30-34Chapter 2.6 --- Theoretical model proposed --- p.35-38Application of the model to the study --- p.39-43Chapter III --- Methods --- p.44-55Chapter 3.1 --- Research Question --- p.44-46Chapter 3.2 --- Hypotheses --- p.47-50Affect and feelings towards Clinton --- p.47Agenda setting and priming --- p.48Approval of Clinton and evaluation of Clinton --- p.49-50Competence and Integrity perception --- p.50Chapter 3.3 --- Dependent and Independent measures --- p.51-59Affect manipulation check --- p.51-52Positive and negative feelings --- p.52-54Issue Salience --- p.55Perception of Clinton's overall performance --- p.55-56Competence and integrity perception --- p.57-59Chapter 3.4 --- Experimental materials --- p.60-62Chapter 3.5 --- Pilot Test --- p.63-65Chapter 3.6 --- Procedure --- p.66-67Chapter IV --- Principle Analysis --- p.68-85Chapter 4.1 --- Affect and feelings towards Clinton --- p.69-72Chapter 4.2 --- Agenda setting and priming --- p.73-79Chapter 4.3 --- Approval of Clinton and evaluation of Clinton --- p.80-84Chapter 4.4 --- Competence and Integrity perception of Clinton --- p.85Chapter V --- Conclusion --- p.86-90References --- p.91-100Appendix --- p.101-10