A comparative study on the relationship between product commonality and competitive response in Hong Kong primary residential property market.

by Chan Ngai-Ming, Zoe, Chung Ting Ting.Thesis (M.B.A.)--Chinese University of Hong Kong, 1998.Includes bibliographical references (leaves 56-57).ABSTRACT --- p.iiTABLE OF CONTENTS --- p.iiiLIST OF ILLUSTRATIONS --- p.vLIST OF TABLES --- p.viChapterChapter I. --- INTRODUCTION --- p.1Chapter II. --- THE HONG KONG PRIMARY RESIDENTIAL INDUSTRY --- p.6Industry Overview --- p.6Developers for This Study --- p.6Chapter III. --- THEORETICAL FRAMEWORK --- p.8Competitor Analysis --- p.8Market Commonality Vs Product Commonality --- p.8Suggested Attributes for Studying Product Commonality in this Industry --- p.9Location --- p.9Time of Sale --- p.9Flat Size --- p.10Other Factors --- p.10Resource Similarity --- p.12Competitive Actions and Responses --- p.12Product Commonality and Competitive Response --- p.14Competitive Response and Performance --- p.17Chapter IV. --- METHODOLOGY --- p.19Data --- p.19Identification of Actions and Responses --- p.19Measurement --- p.21Product Commonality --- p.21Likelihood of Response to Price Change --- p.24Response Magnitude --- p.24Performance --- p.25Comparative Approach --- p.25Chapter V. --- RESULTS --- p.27Product Commonality and Likelihood of Response to Price Change --- p.27Response Magnitude and Performance --- p.30Chapter VI. --- CONCLUSION AND DISCUSSION --- p.34Implications --- p.34Limitation and Future Directions --- p.36APPENDIX I RECOMMENDATIONS FROM STUDY OF HONG KONG RESIDENTIAL MARKET BY THE CONSUMER COUNCIL IN 1996 --- p.41APPENDIX IIA SUMMARY OF 27 DATA UNDER STUDIED --- p.43APPENDIX IIB TIMELINES FOR 27 DATA UNDER STUDIED --- p.46APPENDIX III PRODUCT COMMONALITY BREAKDOWN --- p.52APPENDIX IV SUMMARY OF PRIMARY DATA --- p.54bibliography --- p.5