STRIKING THE BALANCE: PRIVACY AND SPATIAL PATTERN PRESERVATION IN MASKED GPS DATA

Includes bibliographical references (pages 41-46).Volunteered location and trajectory data are increasingly collected and applied in analysis for a variety of academic fields and recreational pursuits. As access to personal location data increases, issues of privacy arise as individuals become identifiable and linked to other repositories of information. While the quality and precision of data are essential to accurate analysis, there is a tradeoff between privacy and access to data. Obfuscation of point data is a solution that aims to protect privacy and maximize preservation of spatial pattern. This study explores two methods of location obfuscation for volunteered GPS data: grid masking and random perturbation. These methods are applied to travel survey GPS data in the greater metropolitan regions of Chicago and Atlanta in the first large-scale GPS masking study of its kind