Media coverage of female candidates in the U.S. and Taiwan's presidential elections

This study addressed two questions: how did the media portray female\ud candidates in the presidential elections in the U.S. and Taiwan, and whether\ud the present news coverage of female candidates differ from that of their male\ud counterparts in the U.S. and Taiwanese media during their presidential\ud elections. The research analyzed the media coverage of male and female vice\ud presidential candidates in the U.S 2008 election (Sarah Palin and Joe Biden),\ud and Taiwan???s 2000 election (Hsiu-Lien Lu and Wan-Jhang Siao).\ud The findings suggest that both female candidates did not receive the same\ud press treatment as male candidates. This study confirms the previous studies\ud that while the media portrayed female candidates differently in the U.S. when\ud compared to Taiwan, gender stereotypes still exist in both\ud nations. Furthermore, the observed differences in media coverage of male and\ud female candidates continue to reinforce gender stereotypes in both nations