Use of a marketing simulation to train students in emotional intelligence skills

Emotional intelligence is crucial for success in business. It has been shown to be perhaps more important than technical skills or academic background for leadership (Goleman 1998), group work in business (Druskat and Wolff 2001) and sales (Rozell, Pettijohn, and Parker 2006). It can also have an impact on students as well. Given this importance of emotional intelligence both in school and in the business world, the question is can marketing instructors help their students improve EI