Includes bibliographical references (p. 35-37).There has been a steep rise in the popularity of social media since 2007. It has permeated several academic and professional fields, including business, marketing, communications, and public relations. With this rise in popularity has come a shift in the corporate-consumer relationship; it has given consumers more power than they have had before. Social media gives customers a public -- even global -- venue to voice their likes, dislikes, complaints, and comments. It also fosters the building of relationships between customers and between corporations and consumers. This latter relationship is far more equal than what existed in the past because social media has made customers more knowledgeabl...
In the current ongoing scenario of market turbulence, businesses and non-profit organisations (NGOs)...
Today, social media are the new way of public and political communication in digital marketing. Comp...
In the era of Web 2.0 (O’Really, 2005) corporations cannot avoid to take into account the role of so...
Firms usually expect to benefit from social media technology through seeking social media positive w...
The past years have witnessed an ever-growing importance of corporate communications as a significan...
Today, social media are the new way of public and political communication in digital marketing. Comp...
Social media adoption within organisations enables wider employee participation in corporate communi...
Social media have established themselves as a relevant field of research in various disciplines, amo...
While intranets have become a central information hub for employees in different parts of an organiz...
This paper reports on a small-scale study that explores the impact of social media adoption and use ...
Over the past years communication patterns have been changing continuously due toincreased public de...
This paper reports on a small-scale study that explores the impact of social media adoption and use ...
It is widely acknowledged that the advent of the Internet has created distinct opportunities to conn...
This paper reports on a small-scale UK based study that explores the impact of social media adoption...
This paper reports on a small-scale UK based study that explores the impact of social media adoption...
In the current ongoing scenario of market turbulence, businesses and non-profit organisations (NGOs)...
Today, social media are the new way of public and political communication in digital marketing. Comp...
In the era of Web 2.0 (O’Really, 2005) corporations cannot avoid to take into account the role of so...
Firms usually expect to benefit from social media technology through seeking social media positive w...
The past years have witnessed an ever-growing importance of corporate communications as a significan...
Today, social media are the new way of public and political communication in digital marketing. Comp...
Social media adoption within organisations enables wider employee participation in corporate communi...
Social media have established themselves as a relevant field of research in various disciplines, amo...
While intranets have become a central information hub for employees in different parts of an organiz...
This paper reports on a small-scale study that explores the impact of social media adoption and use ...
Over the past years communication patterns have been changing continuously due toincreased public de...
This paper reports on a small-scale study that explores the impact of social media adoption and use ...
It is widely acknowledged that the advent of the Internet has created distinct opportunities to conn...
This paper reports on a small-scale UK based study that explores the impact of social media adoption...
This paper reports on a small-scale UK based study that explores the impact of social media adoption...
In the current ongoing scenario of market turbulence, businesses and non-profit organisations (NGOs)...
Today, social media are the new way of public and political communication in digital marketing. Comp...
In the era of Web 2.0 (O’Really, 2005) corporations cannot avoid to take into account the role of so...