The thesis is a fictionalist thought-experiment that works with the new materialist concepts of cerebrality and destructive plasticity, in an integrative approach to art history, theory, criticism and practice. It reads the Album Primo-Avrilesque (1897) - a late nineteenth century portfolio of monochromes by Incoherent Arts humorist Alphonse Allais - through a dialogue between neurology and psychoanalysis proposed by philosopher Catherine Malabou in The New Wounded (2012). The new reading of the Album that results, comments on early twenty-first century neuro -determinist approaches to art history and esthetics. In response to the early twenty-first century mania for all things "brain", the thesis stages a conversation between what Malabou ...