This dissertation reads the archive of literary advice texts that erupted into the world of letters beginning in the mid-1880s alongside the work of Henry James, Jack London, Arnold Bennett, and Virginia Woolf. At that moment, fiction, to adapt a phrase of Edward Gibbon, was elevated into an art and degraded into a trade. The agitated coupling of art and commerce made authorship seem available and attractive on an unprecedented scale. All manner of instructional texts, from how-to manuals to plot charts, and from author interviews to fictions about fiction making, sated this sudden explosion of interest. United by a post-Romantic faith that novelists, though born to varying degrees of talent, could be made, this enterprise mobilized emergin...