Economic models commonly feature utility-maximizing agents. How the agents form their perceptions and expectations and the structure of the agent’s incentives are key factors in these models. In order to produce a useful and realistic model, it is crucial that agent expectations and incentives are properly specified. This dissertation empirically and theoretically investigates belief formation (Chapters 1 and 2) and incentives (Chapter 3) for different agents in the economy and discusses the implications for monetary policy.In Chapter 1, "The Inattentive Consumer: Sentiment and Expectations”, I use survey data to show that consumer beliefs about economic variables are driven by a single component: sentiment. When consumers are “optimistic” ...