Noise, as the term itself suggests, is most often seen a nuisance to ecological insight, a inconvenient reality that must be acknowledged, a haystack that must be stripped away to reveal the processes of interest underneath. Yet despite this well-earned reputation, noise is often interesting in its own right: noise can induce novel phenomena that could not be understood from some underlying deterministic model alone. Nor is all noise the same, and close examination of differences in frequency, colour or magnitude can reveal insights that would otherwise be inaccessible. Yet with each aspect of stochasticity leading to some new or unexpected behaviour, the time is right to move beyond the familiar refrain of "everything is important" (Bjørns...