Visual attention plays an important role in epistemology. You come to know about things you see by paying attention to them, and thereby taking them up in thought and belief. Recent work in the cognitive sciences shows that attention also has a quite different role. Attention dictates not only what you take up in thought and belief, but also how things appear to you in visual experience. Attention enhances the neural signal that's processed for attended aspects of a scene, and so highlights those aspects by changing their visual appearance. For example, drawing attention to a colour makes it appear more saturated; drawing attention to a shape makes it appear larger. This raises a challenge for the epistemology of attention. It threatens to ...