The current thesis presents three chapters in finance that investigate how a firm's characteristics affect its internal corporate financing decision as well as the external perception of the firm by the financial market. The paper advances empirical asset pricing by studying how the market's expectations about firms vary systematically with firms' profitabilities and the impact of these expectations on stock prices. Further, the paper adds to corporate finance by investigating new channels through which firms determine their capital structure and compensation contract for their executives. Previous research indicated that sorting firms by their profitabilities generates sizeable cross-sectional variations in subsequent period stock returns....