Exploring mental representation with a memory matching game

Games have been integral to the development of cognitive science. As experimental tasks, games can provide an ideal environment for studying questions about mental representation, memory, and strategic decision making. Here, we explore the potential of memory matching games as an experimental task by using a simple online version to conceptually replicate two classic effects from the cognitive scientific literature—the picture superiority effect (Paivio & Csapo, 1973) and the word length effect (Baddeley, Thomson, & Buchanan, 1975). We manipulate the Item Format of the game pieces (pictures vs. words) and their Label Length (short vs. long). As expected, we find a picture superiority effect. We do not find the predicted word length effect. We argue that the results of the study, along with several practical properties of the task, sup- port the use of the game for cognitive scientific research