The implementation of Islamic business ethical theory in e-commerce

The development of modern technology recently influences the activities of human beings, particularly in doing commercial transactions. One of medias used in the transaction is online (internet) media. The role of internet as the communicative media facilitates people to do online trading business. The network connection makes it easily accessable by communities. There are problems in the selling buying transaction through social media when the sellers do cheating in the transaction and goods and/or services are mismatched. Besides, the hidden defect risk in the sold goods can be the biggest modus of online sellers, intentionally and unintentionally. Based on the problems above, the writer was interested to analyze the application of the Islamic business ethics in the online trading transaction. This publication provides figures, the potential views and the development of e-commerce, such as the numbers of e-commerce and the medias used. The purpose of this study is to review the implementation of business ethics in e-commerce, especially in the rapid progress of e-commerce in Indonesia lately, and to recognize the importance of managing ethical issues in e-commerce. The result of this study can be the reference for the next e-commerce researchers in finding out the problems that relate to the e-commerce business ethics in Indonesia as the existing norms and regulation. Therefore, the practicioners are able to implement the high business ethical standard in e-commerce activities for protecting and maintaining the high e-commerce industry to improve the welfare of Indonesian people