Production, market and marketing of environmental carre products

U ovom radu je istraženo i analizirano stanje u proizvodnji, tržištu i marketingu proizvoda u zaštiti okoliša. Rad obuhvaća podataka dobivene iz tvrtke Bor-plastika d.o.o. Prikazan je trend rasta odnosno pada prodaje proizvoda za zaštitu okoliša kroz godine te utjecaj marketinga na isti. Prikazani su udjeli proizvoda za zaštitu okoliša u ukupnom prihodu firme na godišnjoj razini, te potrebe ulaganja u tvrtku i njene radnike radi zajedničkog rasta.This paper will address the topic of production, market and marketing of environmental care products. The paper includes data gathered from the company Bor-plastika d.o.o. The trend of growth and/or decline of sales from prodcuts of environmental care trough the years and the influence of marketing on it. Showing of the share of products which are meant for environmental care on a yearly scale. Showing the need to invest in the company and its workers for its further growth