Gamifying Innovation: Effect of Collaborative and Competitive Gamification

An experimental study was conducted to further understand the effects competitive and collaborative game elements on an ideation task. Participants (N=80) were recruited via microwork platforms and were requested to brainstorm for ideas that could be applied in a real-life setting. Cross comparison between outputs and participants self-reports of their experience indicates that there were no significant differences between the control and treatment groups on idea quantity and idea quality. However, results from this study provides theoretical and practical implications as to how to do implement simple competitive and collaborative mechanics to set the foundation for more complex interactions between the two elements