Swedish exceptionalism, herd immunity and the welfare state : A media analysis of struggles over the nature and legitimacy of the COVID-19 pandemic strategy in Sweden

Compared to many other countries, Sweden has managed the COVID-19 pandemic with no lockdowns, less regulation and more voluntary action expected of citizens and organizations. In this article, the authors explore media representations of national preventative strategies and how they were anchored in broader discourses. The article aims to analyse the development of crisis narratives and struggles over legitimacy during the first phase of the COVID-19 pandemic in Sweden. Employing a critical discourse analysis, the authors investigate the editorials and opinion articles in Sweden’s largest morning newspaper, Dagens Nyheter, during the spring of 2020. The authors combine descriptive analyses of the development of the crisis narratives with discursive analyses of conflicting ideologies in the debate. The study indicates that three crisis narratives dominated the debates: health, the economy and democracy. Within and between these narratives, struggles over legitimacy in the handling of COVID-19 were captured in several conflicting perspectives or paradoxes: Swedish exceptionalism versus the world, centralization versus decentralization and herd immunity versus herd humanism.