The Destination Development Outcomes of Mountain Resorts on Tourism Appeal – A Case Study of German Ecotourists to Ansättfjällen, Sweden

Ecotourism has increased in demand and aided destination development within many destinations over the past decade. Many Germans have shown an increase of interest in nature-based tourism, and for travelling to Scandinavia. The study examined German tourist behaviour and German visitor trends to Scandinavia. Sweden has become an attractive holiday destination for many international guests including Germans. A case study of destination Ansättfjällen was conducted regarding the low awareness level by international summer tourists. An analysis of the current situation of the destination was conducted and recommendations were provided for future solutions to improve promotion to German ecotourists. Due to the fact that such research about destination Ansättfjällen was not done previously, it was necessary to primarily use qualitative research approach and using an abductive method with a tendency to an inductive manner. Based on the tourism attractiveness, various aspects of destination development had to be examined. One of the final conclusions of the study was the need to do further research about this destination, due to being at development stage of the Butler’s Model and improve stakeholder collaboration within the destination locally and regionally