Business development challenges and opportunities in female entrepreneurship in 2021, In the region of Northern Europe and Western Russia

Apparent gender stereotypes and inequality have plagued women's careers from the very beginning of their path in the labour market. In addition to chronic stereotypical responsibilities such as household chores and motherhood, which can complicate a woman's entrepreneurial career, she also faces the daily challenges of balancing work and personal life and a lack of expertise in the areas essential to successfully manage a company, such as financial literacy or understanding the legal sides of an issue. Moreover, the pandemic period has further exacerbated the negative impact of the environment on the businesses of women entrepreneurs. They have faced even more complicated time management obstacles, declines in profit margins, and a range of emotional difficulties. In the course of this study, the results clearly displayed that in order to resolve these dilemmas successfully, women seek assistance from colleagues in the world of entrepreneurship, require additional guidance and the opportunity to request mentoring from more sophisticated entrepreneurs. To summarize, many women entrepreneurs report that the practical experience attained over time in the business environment has helped surmount all objections and build confidence in themselves and their careers