An Augmented reality concept for a restaurant’s menu based on existing user experience data

Concept development is a product development stage that requires in-depth user research and analysis which helps to prioritize user needs and challenges. It is a development process that provides the basis in designing a robust application. Augmented reality has been a rapidly growing technology since its emergence and slowly but gradually different industries are adapting this technology into their product and service designs. But the case is not same for restaurants as there has not been much work or research done to explore the opportunity of utilizing this superior information technology. And in the post Covid-19 era this is something that should be taken into consideration. This report was prepared to explore what are the existing methods and technologies that are used in the case of restaurant menu designs and what are the ways Augmented Reality can be implemented to enhance the existing user experience. The research was done in four parts. A thorough literature review was made to understand different concept related to the research. Then a qualitative and quantitative analysis was done to understand the current scenario in restaurant industry and to explore the frustrations, needs and preferences of users wrt. ordering channel designs. Using these analytical data a conceptual design was then made and finally the design was tested by users to explore the usability and validate different aspects of the design. The research took about 5 months to complete and ‘the author’ with the help of his ‘thesis advisor’ was able to successfully conduct the research and reach most of its goals. The result of the research was quite satisfactory as it provided substantial knowledge about the industry status, and user expectations of restaurant menu design and the prospects of Augmented Reality in the development of the designs for the future. The ‘thesis author’ first of all praises and thanks the Allmighty for all the provisions. He also shares gratitude to his supervisor ‘Dr.Amir Dirin’ for all the support he provided during the research period. Appreciation also goes to all the supporters who supported and motivated him. And ‘Taco bell Finland’ for providing valuable data that helped the research to reach its goals