Crisis Management Strategies for Conference Business of Hotel Industry on Gotland under Global Pandemic COVID-19

With the outbreak of COVID-19, the number of physical conferences has decreased which impacts hotels’ revenue from conference business. In response to the decrease in conferences and conference revenue, hotels have developed strategies to manage the loss. For each hotel, they developed different strategies according to the situation they faced. This research is going to take hotels in Gotland as samples to find out the strategies that hotels have developed in response to the loss of conference business and how these strategies developed. The result of this research showed that there were two kinds of strategies hotels have developed which are proactive and inactive strategies. In addition, hotels’ perception of COVID-19 has an impact on the development of strategies