Assessment of the Relationship between Involvement, Entrepreneurial Orientation, and Performance of Christian Faith based Hotels in Kenya

The purpose of this study was to determine the relationship between involvement, Entrepreneurial orientation and performance of Christian Faith-Based Hotels (CFBHs) in Kenya. Involvement is the extent to which subordinate staff feels a sense of ownership and responsibility to the organization. Involvement has captured interest throughout the last decade because of its important relationship between the concept itself and its outcomes such as gaining competitive advantage and performance. Entrepreneurial Orientation is key as it determines the success or failure of Christian Faith-Based Hotels. The study was guided by the use of the Denison’s organizational model and used the mixed methods approach guided by a cross-sectional survey research design. The population of the study included 72 managers and 1878 subordinate staff from 24 Christian Faith-Based Hotels in Kenya and the sample size comprised 394 respondents. The data were analyzed using descriptive and inferential statistics. Findings revealed that organization culture involvement significantly influences the performance of Christian Faith-Based Hotels in Kenya. The dimensions of involvement Empowerment, Team Orientation, and Capability development were all found to have significant influences on performance in all critical ratios 2.829, 2.301 and 3.502 respectively which are all greater than the 1.96 Z score at 5% level of significance. Entrepreneurial orientation was also found to significantly moderate the relationship between organization culture involvement significantly influences the performance of Christian Faith-Based Hotels in Kenya. A significant change in R-square of 0.063 was found due to the inclusion of interaction terms between involvement dimensions and entrepreneurial orientation. The p-value of the F-change due to the change in R-square was found to be 0.043 implying a significant change but consequently, there is a significant moderating effect