Generally, evaluating the values of maintaining and preserving the environment is a difficult task. Multi-criteria analysis is expected as a new method for environmental evaluations to select the most desirable alternative by a weighting scheme in Europe. In river environment management, a method for evaluating natural factors as well as social factors influenced by the project is necessary. Establishing an evaluation method that reflects the opinions of residents around a river as well as the administration is also an urgent task. In this study, we assumed that when residents evaluate an alternative they do not use scientific information, but use their own impressions of the rivers. Based on this assumption, the multi-criteria evaluation m...