Using Consumer Input to Guide the Development of a Nutrition and Health Website

Consumers want timely, research-based information available online. The project objective was to develop a user-friendly nutrition and health website for Colorado Extension consumers. An electronic survey (n=381) was administered to current and potential Extension consumers to understand their: use of the Web and electronic devices; topics of interest; and preferred mode of information delivery. Results, in conjunction with best practices for website usability and health literacy, were used to develop the Live Eat Play Colorado website. Audience-centered websites with content packaged in small doses and delivered via multiple modalities may enhance reach and use of university and Extension resources