STRATEGI INDONESIA DALAM MENINGKATKAN MUTU EKSPOR RUMPUT LAUT KE JEPANG PADA TAHUN 2012-2021

This study examines the strategy of the Government of Indonesia to improve the quality of seaweed exports to Japan. Non-tariff barriers are a problem experienced by seaweed exporters. The massive potential of seaweed commodities in the global market, especially Japan, needs to be optimized. The quality improvement led to several policies that brought significant changes to Indonesia's seaweed exports. This research using a theory’s the Developmental State and the concept is from non-tariff barrier. In the case of improving the quality of exports, there are challenges in the form of differences in interests with business actors. Therefore, these oppositions can be anticipated through the synergy of cooperation between the Government of Indonesia, business actors, and research institutions based on the Developmental State theory. The method used in this research is the descriptive-qualitative research method with data collection techniques, namely documentary studies. The results of the study found that the Indonesian government's strategy in improving the quality of Indonesian seaweed exports to Japan was by synergizing the three sectors of revitalization, industrialization, and standardization policies. The Indonesian government provides opportunities for other actors to be able to contribute to improving the quality of Indonesian seaweed exports to Japan. Thus the strategy in improving the quality of seaweed export commodities can be a reference for how the Indonesian government involves all parties that play a role in international trade