STRATEGI FUNDRAISING LEMBAGA FILANTROPI ISLAM DALAM PROGRAM SOSIAL-KEMANUSIAAN (Studi Pada Lazismu Kabupaten Malang)

Social problems that still often occur in Indonesia create a sense of empathy for the community by carrying out fundraising activities. The phenomenon of fundraising strategies in Islamic philanthropic institutions among the public is known to have certain strategies in the fund-raising system, which is done traditionally. Where the fundraising strategies used can provide a good transformation in increasing the collection of funds and the utilization of zakat in order to increase the empowerment and welfare of the recipients. This study aims to find fundraising strategies and the use of fundraising funds in social-humanitarian programs implemented by Lazismu Malang Regency as an Islamic philanthropic institution. This study uses qualitative methods with descriptive research types with data collection techniques through observation, interviews and documentation. The data collected is then analyzed and concluded. The results obtained that the fundraising strategy in the social-humanitarian program used by Lazismu Malang Regency includes, utilizing direct meetings with donors, namely conventional canvassing strategies, utilizing online social media, collaborating with government/private agencies, companies, institutions, and charities. especially under the auspices of Muhammadiyah, and holding digital alms