Eliciting persona characteristics for risk-based decision making.

Personas are behavioural specifications of archetypical users in Human Factors Engineering and User Interaction research, aimed at preventing biased views system designers may have of users. Personas are therefore nuanced representations of goals and expectations that should be addressed when designing systems. Previous work has shown how personas may be validated by grounding in qualitative models; however, more evidence is needed on the applicability for grounding models in risk decision making research. We present an approach for eliciting persona characteristics for risk-based decision making by using Observe Orient Decide Act (OODA) as a modelling baseline. The approach illustrates how modelling personas based on decision makers' understanding of risk facilitates designing for risk and uncertainty