Bibliometric Analysis and Review of Halal Tourism

The purpose of this paper is to review the existing works and literature on halal tourism using bibliometric analysis in an attempt to explore the expanding journey of this concept since its conceptualization. Based on a bibliometric analysis of 77 articles retrieved from the Scopus database from 2004 to Sept 2020, this study employs the following bibliometric techniques such as citation, co-citation, and co-occurrence of author keywords. This study finds the nature and direction of research on halal tourism had been conducted over the past decades. It also finds the most dominant authors, journals, institutions, and countries about the works on halal tourism. However, using a single source of the database could be a limitation of this study that, thus expectedly, additional techniques are needed for future researches. For academicians and practitioners, they could get comprehensive insights on the halal tourism concept from this study, which can reference strategic initiatives to encourage Muslim traveler loyalty and obtain Muslim tourist satisfaction