Add to ORKGNatural food products are becoming increasingly popular worldwide due to their health and environmental benefits. However, these products' increasing anecdotal popularity has not translated into their widespread adoption; in fact, demand for natural food products remains confined to a relatively small segment of consumers. Despite this, little is known about the facilitators and inhibitors of favourable attitude of consumers towards these products. Recognising this gap, our study employed the theoretical lens of expectancy theory to investigate these factors. Through an extensive review of the pro-environmental consumption literature, we identified four facilitating and inhibiting factors: health consciousness, environmental concern, natura...
Local food is gaining increasing popularity among consumers due to its association with sustainable ...
In recent years, consumers have increasingly preferred natural products in categories such as food a...
Packaging design is an important factor when consumers look out for healthy food. The study tested f...
Natural food products are becoming increasingly popular worldwide due to their health and environmen...
Natural products, including food, cosmetics, and other fast-moving consumer goods, are becoming incr...
Consumers do not easily trust brands’ claims of naturalness, making it essential to understand the d...
Natural labels are increasingly present in the market and appreciated by consumers, despite formal r...
In the modern Western world, consumers prefer natural foods, medicines, and personal care products a...
Natural labels are increasingly present in the market and appreciated by consumers, despite formal r...
Worldwide organic food consumption has registered a consistent rise in recent years. Despite the rel...
The research presented in this article examines the relationship between consumer perceptions that a...
The market for foods and beverages is one of the largest worldwide. Thus, there is a lot of interest...
Australian and New Zealand Marketing Academy Conference (ANZMAC)Growing consumer concern for health ...
This study aims to observe the effect of health consciousness, economic and environmental factors on...
Food is a very sensitive area and the most intimate form of consumption. Consumer choice is known to...
Local food is gaining increasing popularity among consumers due to its association with sustainable ...
In recent years, consumers have increasingly preferred natural products in categories such as food a...
Packaging design is an important factor when consumers look out for healthy food. The study tested f...
Natural food products are becoming increasingly popular worldwide due to their health and environmen...
Natural products, including food, cosmetics, and other fast-moving consumer goods, are becoming incr...
Consumers do not easily trust brands’ claims of naturalness, making it essential to understand the d...
Natural labels are increasingly present in the market and appreciated by consumers, despite formal r...
In the modern Western world, consumers prefer natural foods, medicines, and personal care products a...
Natural labels are increasingly present in the market and appreciated by consumers, despite formal r...
Worldwide organic food consumption has registered a consistent rise in recent years. Despite the rel...
The research presented in this article examines the relationship between consumer perceptions that a...
The market for foods and beverages is one of the largest worldwide. Thus, there is a lot of interest...
Australian and New Zealand Marketing Academy Conference (ANZMAC)Growing consumer concern for health ...
This study aims to observe the effect of health consciousness, economic and environmental factors on...
Food is a very sensitive area and the most intimate form of consumption. Consumer choice is known to...
Local food is gaining increasing popularity among consumers due to its association with sustainable ...
In recent years, consumers have increasingly preferred natural products in categories such as food a...
Packaging design is an important factor when consumers look out for healthy food. The study tested f...
