Exploring the Interplay Between Digitalization and Sustainability in the Maritime Industry

The following Master thesis investigates the interplay between two of the current important and pervasive trends: digitalization and sustainability. The academic literature shows how these trends impact business separately but not together. However, as digitalization and sustainability share some common goals, and the business side provides evidence that these trends are developed together, we investigate whether such interconnection exists and what is the nature of it. As theoretical lenses, we choose the Activity-Based view, Resource-Based view, and Institutional theory. An inductive multiple case study is the most suitable research method. The marine industry was chosen because it currently experiences the influence of both trends