Add to ORKGThe increasing number of online businesses in digital technology has influenced consumers these past two decades (Alalwan, Rana, Algharabat, & Tarhini, 2016; Dwivedi, Kapoor, & Chen (2015); Rathore, Ilavarasan, & Dwivedi, 2016; Taylor, Lewin, & Strutton 2011; Zhu & Chen, 2015) and many studies have been done by researchers towards social media in marketing communication (Gensler, Völckner, Liu-Thompkins, & Wiertz, 2013; Malthouse, Haenlein, Skiera, Wege, & Zhang, 2013; Tham, Croy, & Mair 2013; Lukka & James, 2014; Liu, Chou, & Liao, 2015; Kumar, Choi, & Greene, 2016). The future explanations will be discussed on the revolution of digitalization in online businesses especially social media impacts marketing outcomes (Clark & Melancon, 2013; ...
This study explored the impact of digital marketing strategies on the future of e-commerce. To colle...
Social media is now pervasive and critical for web accession, content sharing, and social networking...
Growing popularity of social media compelled the marketers to think about this media alon...
The world has transitioned into a digital environment. For today's businesses, it is imperative to h...
Technological advances have had an impact on shifting monotonous advertising and marketing technique...
Technological advances have had an impact on shifting monotonous advertising and marketing technique...
In technology driven world, social media has become one of the cornerstones for growing a successful...
Today, social media are the new way of public and political communication in digital marketing. Comp...
The rise of digital technology over the past decade has changed the outlook for businesses in the w...
Technological developments have brought new media related to the internet. The internet is currently...
In the past decades, the world economy has changed dramatically under the pressure of globalization,...
Digital marketing’s development since the 1990s and 2000s has changed the way brands and businesse...
The development of internet and implementation of traditional SMEs; entrepreneurial marketing strate...
During different time era's different methods of communications has developed and changed the everyd...
Today, social media are the new way of public and political communication in digital marketing. Comp...
This study explored the impact of digital marketing strategies on the future of e-commerce. To colle...
Social media is now pervasive and critical for web accession, content sharing, and social networking...
Growing popularity of social media compelled the marketers to think about this media alon...
The world has transitioned into a digital environment. For today's businesses, it is imperative to h...
Technological advances have had an impact on shifting monotonous advertising and marketing technique...
Technological advances have had an impact on shifting monotonous advertising and marketing technique...
In technology driven world, social media has become one of the cornerstones for growing a successful...
Today, social media are the new way of public and political communication in digital marketing. Comp...
The rise of digital technology over the past decade has changed the outlook for businesses in the w...
Technological developments have brought new media related to the internet. The internet is currently...
In the past decades, the world economy has changed dramatically under the pressure of globalization,...
Digital marketing’s development since the 1990s and 2000s has changed the way brands and businesse...
The development of internet and implementation of traditional SMEs; entrepreneurial marketing strate...
During different time era's different methods of communications has developed and changed the everyd...
Today, social media are the new way of public and political communication in digital marketing. Comp...
This study explored the impact of digital marketing strategies on the future of e-commerce. To colle...
Social media is now pervasive and critical for web accession, content sharing, and social networking...
Growing popularity of social media compelled the marketers to think about this media alon...