Add to ORKGThis study aims to investigate the brand equity of Banyuwangi city as a natural tourism branding. The questionnaire data is obtained from 160 local tourists who have traveled to Banyuwangi. Hypothesis testing is done by using a structural equation model. The results show that of the eleven hypotheses, nine hypotheses are supported, and two hypotheses are not. The supported hypotheses are the influence of destination brand awareness on destination brand image and overall destination brand equity; the effects of destination brand image on destination perceived quality, destination brand loyalty, and overall destination brand equity; and the influence of destination perceived quality on destination brand loyalty. Meanwhile, the two unsupported...
The literature on destination branding indicates lack of empirical data that evaluate the effectiven...
The main purpose of this study is to examine the causal relationships between components of customer...
Many countries are heavily dependent on tourism receipts as a major source of foreign revenue, espec...
This study aims to investigate the brand equity of Banyuwangi city as a natural tourism branding. Th...
ABSTRACT- This study aims to determine the effect of Brand Awareness, Brand Image, Brand Loyalty, Pe...
[[abstract]]Facing with the competitive tourism market, there are more and more destination marketer...
Tourism destinations are becoming increasingly aware of the value the destination has as a brand (Bi...
The paper aims to explore the consumer‐based brand equity (CBBE) model applications in tourism desti...
This study develops and tests a novel destination brand equity model and compares its validity with ...
In the current climate of severe competition among tourist destinations, the importance of brand equ...
In the current climate of severe competition among tourist destinations, the importance of brand equ...
This study develops a conceptual framework for destination brand equity that goes beyond image by ad...
Brand is known as a valuable asset as it enables to differentiate from competitors offerings as well...
The purpose of this study is to develop a brand equity model for Isfahan as a tourism destination. T...
Research on destination brand has been performed in the tourism marketing field since the mid-1990s....
The literature on destination branding indicates lack of empirical data that evaluate the effectiven...
The main purpose of this study is to examine the causal relationships between components of customer...
Many countries are heavily dependent on tourism receipts as a major source of foreign revenue, espec...
This study aims to investigate the brand equity of Banyuwangi city as a natural tourism branding. Th...
ABSTRACT- This study aims to determine the effect of Brand Awareness, Brand Image, Brand Loyalty, Pe...
[[abstract]]Facing with the competitive tourism market, there are more and more destination marketer...
Tourism destinations are becoming increasingly aware of the value the destination has as a brand (Bi...
The paper aims to explore the consumer‐based brand equity (CBBE) model applications in tourism desti...
This study develops and tests a novel destination brand equity model and compares its validity with ...
In the current climate of severe competition among tourist destinations, the importance of brand equ...
In the current climate of severe competition among tourist destinations, the importance of brand equ...
This study develops a conceptual framework for destination brand equity that goes beyond image by ad...
Brand is known as a valuable asset as it enables to differentiate from competitors offerings as well...
The purpose of this study is to develop a brand equity model for Isfahan as a tourism destination. T...
Research on destination brand has been performed in the tourism marketing field since the mid-1990s....
The literature on destination branding indicates lack of empirical data that evaluate the effectiven...
The main purpose of this study is to examine the causal relationships between components of customer...
Many countries are heavily dependent on tourism receipts as a major source of foreign revenue, espec...