Green or No Green Behaviour? A Study of Waste and Water Behaviour among Public University Students

Various environmental campaigns have been conducted in order to create environmental sustainability whereby water usage and waste disposal become among the top green behavior. However, these campaigns do not guarantee their effectiveness due to community awareness and action does not act simultaneously. This research focuses among public university students as these students are potential forces in the preservation of the environment. A qualitative research approach in the form of in-depth interviews were applied for this study in order to explore students’ common practice on doing those behavior. In addition, the research was conducted to see whether the campaigns that have been carried out affect them. This research proposed Behavioural Perspective Model (BPM) as a framework due to claim that the model is able to explains utilitarian and informational consequences of behavior. It is hoped that this research will help practitioner or researcher to understand more about green behavior among university students