Interior Design As Social Design - What? When? & Why?

The media generally portrays what interior designers do as modelling the 'high-end' of the market and associated with this expensive—or the illusion of expensive—products, finishes, and spatial resolutions. In turn the skills of the interior designer may be misconstrued as being associated with trends and styles. So why and how do we take an active and meaningful role in moulding the environments of the twenty first century