Add to ORKGThe article presents the results of a survey devoted to identifying problems of communication of book publishing houses of Ukraine with readers and buyers of their products. Priority communication channels have been identified, from which readers will learn about publishers' news and book market events
As they operate in an increasingly turbulent environment, modern organizations have toorganize their...
At the end of the previous century the Ukrainian publishing industry faced a rather new problem deal...
The article studies the nature of communication, which is a systemic phenomenon and possesses the el...
The impact of readers as target audiences of publishing houses in Ukraine on PR communication is not...
The article deals with the formation of advertising-information system of book promotion at the end ...
The article is devoted to the efficiency of modern Ukrainian publishing in the context of social com...
The purpose of this article is to analyse the programmes of the international cooperation in the boo...
The article deals with the analysis of promotional experience of National Specialized Publishing hou...
The purpose of the article is to consider the main challenges and problems associated with the forma...
The purpose of the article is to consider the main challenges and problems associated with the forma...
The subject of research is the examination of marketing techniques aimed at creating a favorable ima...
Objective. The article covers different forms of communication between library staff and its users i...
The article highlights cooperation of V. I. Vernadsky National Library of Ukraine and State Committe...
The role of bookselling periodicals in bookselling of Ukraine is highlighted. It’s formation is cons...
The article analyses the peculiarities of social networks as a powerful tool in the information and ...
As they operate in an increasingly turbulent environment, modern organizations have toorganize their...
At the end of the previous century the Ukrainian publishing industry faced a rather new problem deal...
The article studies the nature of communication, which is a systemic phenomenon and possesses the el...
The impact of readers as target audiences of publishing houses in Ukraine on PR communication is not...
The article deals with the formation of advertising-information system of book promotion at the end ...
The article is devoted to the efficiency of modern Ukrainian publishing in the context of social com...
The purpose of this article is to analyse the programmes of the international cooperation in the boo...
The article deals with the analysis of promotional experience of National Specialized Publishing hou...
The purpose of the article is to consider the main challenges and problems associated with the forma...
The purpose of the article is to consider the main challenges and problems associated with the forma...
The subject of research is the examination of marketing techniques aimed at creating a favorable ima...
Objective. The article covers different forms of communication between library staff and its users i...
The article highlights cooperation of V. I. Vernadsky National Library of Ukraine and State Committe...
The role of bookselling periodicals in bookselling of Ukraine is highlighted. It’s formation is cons...
The article analyses the peculiarities of social networks as a powerful tool in the information and ...
As they operate in an increasingly turbulent environment, modern organizations have toorganize their...
At the end of the previous century the Ukrainian publishing industry faced a rather new problem deal...
The article studies the nature of communication, which is a systemic phenomenon and possesses the el...