Interactive televised instruction: Factors that influence student evaluations of business courses.

This study examined levels of student satisfaction in business courses offered at Marshall University through an interactive television delivery system to determine whether the delivery method influenced student satisfaction. Based on Clow\u27s (1999) contention that remote-site students might bias their answers to specialized survey instruments that assess student attitudes in ITV classes, standardized student course evaluations completed at the end of the semester at traditional classroom based sites, host ITV sites and remote sites were used to measure student satisfaction. Responses to the instrument were analyzed for 3,282 students who enrolled in business courses during the Fall 1997 semester through the Summer 1999 semester. The data indicated that students in ITV courses were less satisfied than students located at traditional sites. When compared on the basis of site location, traditional classroom based students were more satisfied than host ITV students. Students who received instruction at host ITV sites were more satisfied than students at remote ITV sites. The data also revealed that students at the traditional sites were more satisfied with the level of student/instructor interaction in the course than the remote site students. When measured solely on the basis of baccalaureate status, there were no statistically significant differences in student satisfaction between undergraduate ITV students and graduate ITV students. Further analyses that measured student satisfaction based on the baccalaureate status of the course in conjunction with site differences revealed significant findings