PENGARUH LITERASI KEUANGAN, PERILAKU KEUANGAN, PENDAPATAN DAN FAKTOR DEMOGRAFI TERHADAP KEPUTUSAN BERINVESTASI

This study aims to determine the effect of financial literacy, financial behavior, income and demographic factors on investment decisions, either partially or simultaneously. The data used in this study is primary data by distributing questionnaires. The method used in sampling is probability sampling method with convenience sampling technique and the number of samples in this study is 200 respondents, which are Civil Servants (PNS) and Private Employees. in Subang Regency. The data was processed using data quality test methods, different tests, classical assumption tests, multiple regression analysis, and hypothesis testing. The results showed that partially financial literacy variables and financial behavior variables had a positive and significant effect on investment decisions. The income variable has no effect on investment decisions, while the gender and age variables have a negative effect on investment decisions. Simultaneously, the research results show that simultaneously the variables of financial literacy, financial behavior, income, gender and age affect investment decisions