Influencing Factors of Innovation and Entrepreneurship Education Based on the Theory of Planned Behavior

In the pursuit of “Mass Entrepreneurship and Innovation”, many colleges have opened a new course called Innovation and Entrepreneurship. However, the existing studies on innovation and entrepreneurship (IE) education mainly focus on education reform, failing to tackle the cultivation of IE spirit among college students. To make up for the gap, this paper firstly introduces the theory of educational psychology and the theory of planned behavior (TPB), and summarizes the status quo of the IE education in developed countries (e.g. the US, the UK and Japan) and developing countries (e.g. China). Next, the influencing factors of the entrepreneurial intention of college students were modelled based on the TPB, and a questionnaire survey on the correlation between the influencing factors and the entrepreneurial intention was conducted among college students in Baoji University of Arts and Sciences. The survey results were imported to our model, and subjected to computations on Amos 26.0, maximum likelihood estimation and standardized analysis. The results show that the entrepreneurial intention has a significant positive correlation with the attitude toward the IE and the perceived behavioral control, and an insignificant positive correlation with the subjective norms; the entrepreneurial intention of college students is directly affected by social impacts, in addition to school education; the IE education should pay attention to the practical experience of college students. The research results provide a good reference to the cultivation of IE spirit among college students