Analysis of Loyalty Level of Farmers to Core Companies in Partnership Chicken Broiler PT. Multi Sarana Pakanindo in Brebes Regency

This study aims to determine the implementation of the ongoing partnership at PT Multi Sarana Pakanindoin Brebes district, to determine the effect of product quality variables, service quality, company image,farmer satisfaction and to determine the effect of farmer satisfaction on farmer loyalty. This research usesdescriptive analytic method. This research was conducted by distributing questionnaires with a total of 26respondents. This data collection technique is through a questionnaire that has been tested for validity andreliability. Analysis of the data used in this study is the method of Structural Equation Model (SEM) withan alternative method of Partial Least Square (PLS). The results show that (1) the partnership pattern at PTMulti Sarana Pakanindo is a business strategy carried out by two or more parties within a certain period oftime to gain mutual benefits with the principle of mutual benefit and mutual strengthening by taking intoaccount moral responsibility and business ethics. (2) Product and service quality has a positive effect onfarmer satisfaction (3) Company image has a positive effect on farmer satisfaction (4) Farmer satisfactionhas a positive effect on loyalty.Keywords: Loyalty; Partnership; Consumer Satisfaction; Partial Least Square (PLS); Structural EquationModel (SEM