Without the right employees, companies cannot operate effectively or efficiently. Employer Branding is a tool used for companies to build a brand for themselves as a place to work for, and Employer Attractiveness is the benefits shown that a potential employee will receive for that company. Although proven as useful, our knowledge of Employer Attractiveness has been insufficient globally and practically nonexistent in Thailand, especially when it comes to the study of a generational perspective. This study aims to investigate the factors, which consist of Application Value, Development Value, Economic Value, Reputation Value, Social Value, Work Diversity Value, and Working Environment influencing Employer Attractiveness for Generation Z in ...
Professional Doctorate - Doctorate of Business Administration (DBA)Considering the increasing global...
Different approaches to determining the employer brand were analyzed. The main components of the emp...
Purpose: The aim of this paper is to expand the body of knowledge on employer branding by identifyin...
ABSTRACT This study aimed to identify the employer attractiveness factors prioritized by different g...
This study aims to empirically examine the influence of corporate social responsibility, perceived w...
Abstract : Generation Z’s entry into the workforce has shifted perspectives on work. They have clea...
The purpose of this study is to analyze the effect of public perception, information disclosure,orga...
Attracting and retaining talented employees and gaining competitive advantage are important for orga...
This study aimed to determine the relationship between the employer branding value (interest, socia...
This thesis aims to study the perceptions regarding Employer Brand and job seeking behaviors under t...
Employer branding is still a new concept but has become very popular in recent years and can be used...
The purpose of this research is to analyze the role of Employer Branding on millennial‘s intention t...
In many countries the employer brand is fast becoming an integral facet of an organisation’s resourc...
The objective of this study was to discover what companies in Lappeenranta do to attract more Genera...
Different approaches to determining the employer brand were analyzed. The main components of the emp...
Professional Doctorate - Doctorate of Business Administration (DBA)Considering the increasing global...
Different approaches to determining the employer brand were analyzed. The main components of the emp...
Purpose: The aim of this paper is to expand the body of knowledge on employer branding by identifyin...
ABSTRACT This study aimed to identify the employer attractiveness factors prioritized by different g...
This study aims to empirically examine the influence of corporate social responsibility, perceived w...
Abstract : Generation Z’s entry into the workforce has shifted perspectives on work. They have clea...
The purpose of this study is to analyze the effect of public perception, information disclosure,orga...
Attracting and retaining talented employees and gaining competitive advantage are important for orga...
This study aimed to determine the relationship between the employer branding value (interest, socia...
This thesis aims to study the perceptions regarding Employer Brand and job seeking behaviors under t...
Employer branding is still a new concept but has become very popular in recent years and can be used...
The purpose of this research is to analyze the role of Employer Branding on millennial‘s intention t...
In many countries the employer brand is fast becoming an integral facet of an organisation’s resourc...
The objective of this study was to discover what companies in Lappeenranta do to attract more Genera...
Different approaches to determining the employer brand were analyzed. The main components of the emp...
Professional Doctorate - Doctorate of Business Administration (DBA)Considering the increasing global...
Different approaches to determining the employer brand were analyzed. The main components of the emp...
Purpose: The aim of this paper is to expand the body of knowledge on employer branding by identifyin...